The Importance of Adding Video to Your Trade Show Strategy

Posted by Lisa Van Riper on Aug 31, 2016 3:05:33 PM

We’re going to a trade show and we’re launching our awesome new [insert your life changing product or service here]. It’s going to be awesome! We’re going to steal the show and everyone will come running to see us! Wouldn’t it be awesome if this was true!

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Topics: Social Media, Why Video, social video, website video, Events, Trade Show, video, Social Media Marketing

Creating Video Content Locally To Create A Global Connection

Posted by Lisa Van Riper on Aug 24, 2016 11:10:33 AM

Let’s be honest, one thing most of us can agree on is the importance of video. We have all stumbled across a video that has appeared out of the shadows of your social media news feed that has grabbed our attention. We don’t know who created it or whom it was even intended for. Yet, it managed to have an emotional impact. Video has the powerful potential and influence to bridge the gap and break cultural barriers – a single video can resonate and ignite an inner passion, excitement or moment without even saying a word – now that’s moving, amazing, and just simply awesome!

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Topics: Motion Graphics, Why Video, video

Everybody Loves Video, So Why Are You Hesitant?

Posted by Lisa Van Riper on Aug 1, 2016 11:47:49 AM

Everyone in the content marketing space is being told video, video, video!! - in today’s context of media and diverse viewing habits across consumers - I think it is safe to say video is driving the industry as we sit pressured, hesitant and overwhelmed in the passenger seat. With 26,000,000,000 daily video views (and growing!) on social media channels, it is unquestionably moving at an accelerating rate. But how do you get to join the traffic?

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Topics: Marketing, Social Media, Motion Graphics Maker, Motion Graphics, Why Video, Content Marketing, Social Media Marketing

How To Save Thousands On Motion Graphics and Stock Media

Posted by Lisa Van Riper on Jul 21, 2016 9:00:00 AM

What is your biggest blocker when it comes to spreading your messaging, whether it's on social media or for a presentation? The answer: Content 

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Topics: Motion Graphics Maker, Motion Graphics, Stock Media

Are Motion Graphics the Same as Video Editing?

Posted by Lisa Van Riper on Jul 18, 2016 10:32:32 AM

Let's not confuse "video editor" with "motion graphics". The two may draw some similarities, but at their core, they are not the same. It's like saying your dessert comes before your appetizer and dinner (sounds great, but not exactly the correct order!)

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Topics: RendrFX, video editing, Motion Graphics, video

Unlimited Motion Graphics You Say?

Posted by Lisa Van Riper on Jul 15, 2016 1:50:38 PM

It's even easier to create motion graphics videos with our unbelievable pricing! 

That's right! We've broken all the rules to make it even easier to create motion graphics!

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Topics: Motion Graphics Maker, Motion Graphics, Subscriptions, Pricing

No Two Videos Are The Same

Posted by Lisa Van Riper on Jun 22, 2016 3:18:32 PM

You see a video on social media and think, "Wow! I want to create a video just like that! That will be perfect for our marketing needs!" The good news is you CAN create a video like that, but you CANNOT (and should not) create a video just like the one you saw. 

Every time you create a video (even when using the same video template), the video will turn out differently. The example you love had a specific goal in mind when it was being created. Chances are, the graphics, content, and even music you experienced with that video were all part of a plan to reach a specific audience for a specific product, service, or need. Can you attempt to recreate that video? Sure. But should you? No.

Ask yourself, "Will creating a video just like the one I saw really resonate with my target audience?" Chances are your answer is "No".

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Topics: How To, Tips, Business Video, event promotion, Social Media, product promotion, video, Commerical Video

Beyond logo design: maximizing design sales & anticipating client needs

Posted by Juliana Traut on Feb 17, 2016 5:42:26 PM

Companies know they need an eye-catching logo to start building their brand, but do they know how to transform that logo into full-fledged internet presence? Have they considered all the graphics elements they will need to run a successful digital campaign?0

This guide shows 5 tips to up-sell your clients and mazimize commissions on logo-related and branding must-haves. We also have included a Media Guide to help you with image sizing as you create these assets. What you will learn:

  • 1) Hip to be SQUARE  (square logo)
  • 2) Beauty and the BACKGROUND (background images)
  • 3) VIDEO killed the radio star (logo animation or intro video)
  • 4) Let's get PROMOTIONAL (images to announce launches, re-branding, etc.) 
  • 5) SPECIAL requests (Consider niche ad needs, especially digital)

Read on for more details:

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Topics: Artists, Tips, Online Media Guides, Graphics Design

10 best sites for Free Stock Videos

Posted by Juliana Traut on Feb 2, 2016 8:02:48 PM

Finding the right footage to round out a final polished video for your project can be both frustrating and expensive, especially for commercial scenarios.  Although there is a time and place to pay the price tag for premium footage, sometimes you just need a basic, quality free stock footage.  Below are our thoughts on the 10 best sites for Free Stock Videos for commercial use, and licensing details to consider on those sites.  

We spent hours combing through licensing details to help give you guidance on the best sites for free stock videos.  "Royalty Free" does not usually mean free, and "Free" might not actually mean "Free for commercial use."  We'll walk you through all of the details and pitfalls below. 

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Topics: How To, Tips, Custom Inputs

Choosing the business video design you need

Posted by Juliana Traut on Jan 20, 2016 7:30:00 AM

What are you trying to achieve with your video?  Obviously your ultimate goal is to grow your business, but what type of message do you need to send with this particular video?

This blog post helps you answer those questions and directs you to the video that is right for you.   Video Categories you'll learn about: 

  • Explainer
  • Business, Corporate
  • App, Website Promo
  • Logo Reveal, Intro, Outro
  • Text Input Only
  • Slideshow, Montage
  • Green Screen
  • Promotional
  • Social Media Engagement & Fun
  • Holidays

See Examples off all of these categories in our Market Place

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Topics: How To, Tips, Business Video